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JMC 3620  PRINCIPLES OF CREATIVE ADVERTISING (3 credits)

This is a broad examination of advertising principles in all media, including the psychology of advertising; the creative, production and marketing aspects; and practical exercises in print, broadcast and social media. The course is organized in a way to take students through the process of creating relevant solutions to solve client advertising problems/opportunities.

Prerequisite(s): JMC 2100

Public Relations and Advertising (PR/Ad) Minor

https://unomaha-preview.courseleaf.com/undergraduate/college-communication-fine-arts-media/school-communication/visual-communication-culture-minor/
Students may earn a minor in Public Relations and Advertising (PR/Ad) with courses selected from JMC's PR/Ad Concentration offerings. To fulfill the minor, students must complete 18 hours with 12 of those credit hours in JMC 2100, JMC 2500, JMC 3230, and JMC 3620 and 6 credits at the 2000 or higher level of PR/Ad Concentration courses (with 3 of those credits at the 4000 level). All courses in the minor must be completed with a grade of “C” or higher.