MKT 8266 TECHNICAL BUSINESS DEVELOPMENT (3 credits)
Students will learn how to navigate the four main milestones of the technical sales process: Responding to requests for proposals (RFPs), conducting exploratory customer meetings, submitting RFP responses, and interviewing for projects. The course will broaden understanding of the sales process in technical domains where sales cycles are longer and decision processes are more complex. This class will also emphasize team selling. (Cross-listed with MKT 4260, BSAD 8266).
Prerequisite(s): Admission to Graduate College, MBA Program or by permission of the instructor. Not open to non-degree graduate students.