Public Relations and Advertising Concentration
Journalism & Media Communication, Bachelor of Arts - Public Relations and Advertising Concentration Requirements
| Code | Title | Credits |
|---|---|---|
| GENERAL EDUCATION REQUIREMENTS - 34 Hours Required | ||
| Minimum of “C-“ required | ||
| Fundamental Skills | 15 | |
Writing – 6 hrs. | ||
| ENGLISH COMPOSITION I | ||
| COLLEGE RESEARCH AND INFORMATION LITERACY | ||
Oral Communication – 3 hrs. | ||
| PUBLIC SPEAKING FUNDS | ||
or CMST 2120 | ARGUMENTATION AND DEBATE | |
Quantitative Literacy – 3 hrs. | ||
| INTRODUCTION TO MATHEMATICAL AND COMPUTATIONAL THINKING | ||
or MATH 1130 | QUANTITATIVE LITERACY | |
or MATH 1140 | QUANTITATIVE REASONING FOR HEALTHCARE PROFESSIONALS | |
or MATH 1300 | COLLEGE ALGEBRA WITH SUPPORT | |
Data Literacy – 3 hrs. | ||
Select one from the following: | ||
| DATA LITERACY AND VISUALIZATION | ||
| ELEMENTARY STATISTICS | ||
Until Fall 2028, students can satisfy this requirement with an approved data literacy course, or any approved natural or social science general education course. | ||
| Breadth of Knowledge | 13 | |
Social Science – 3 hrs. | ||
Humanities – 3 hrs. | ||
Natural & Physical Science (must complete a lab) – 4 hrs. | ||
Arts – 3 hrs. | ||
| Individual and Social Responsibility | 6 | |
Cultural Knowledge – 3 hrs. | ||
Civic Knowledge and Engagement – 3 hrs. | ||
| MAJOR REQUIREMENTS - 57 Hours Required | ||
| **Course will satisfy UNO's General Education requirement | ||
| ^Course requires pre-requisite(s) | ||
| Minimum of “C“ required | ||
| All of the following | 18 | |
| INTRODUCTION TO JOURNALISM AND MEDIA COMMUNICATION (** ^) | ||
| MEDIA WRITING (^) | ||
| MEDIA PRODUCTION PRINCIPLES (^) | ||
| MEDIA THEORY (^) | ||
| COMMUNICATION RESEARCH (^) | ||
| INTERNSHIP EXPERIENCE (^ 3 credits required but credits may be divided over multiple semesters) | ||
| Public Relations/Advertising Concentration | 12 | |
| SOCIAL MEDIA COMMUNICATION (^) | ||
| PRINCIPLES OF PUBLIC RELATIONS (^) | ||
| STRATEGIC WRITING FOR PUBLIC RELATIONS AND ADVERTISING (^) | ||
| PR AND ADVERTISING CAPSTONE (^) | ||
| Select 5 of the following | 15 | |
| NEWS LITERACY | ||
| PHOTOGRAPHY | ||
| PR AND ADVERTISING DESIGN | ||
| PRINCIPLES OF CREATIVE ADVERTISING (^) | ||
| SOCIAL MEDIA MEASUREMENT AND MANAGEMENT (^) | ||
| MEDIA RELATIONS | ||
| RISK AND CRISIS COMMUNICATION (^) | ||
| TELEVISION COMMERCIAL PRODUCTION (^) | ||
| MEDIA ENTREPRENEURSHIP (^) | ||
| GLOBAL MEDIA COMMUNICATION (^) | ||
| Select 2 of the following | 6 | |
| VISUAL COMMUNICATION AND CULTURE (^) | ||
| MEDIA HISTORY (^) | ||
| SOCIAL MEDIA MEASUREMENT AND MANAGEMENT (^) | ||
| MEDIA RELATIONS | ||
| RISK AND CRISIS COMMUNICATION | ||
| MEDIA & POLITICS | ||
| FILM THEORY AND CRITICISM (^) | ||
| MEDIA ENTREPRENEURSHIP (^) | ||
| MEDIA ETHICS (^) | ||
| COMMUNICATION LAW AND POLICY (^) | ||
| GLOBAL MEDIA COMMUNICATION (^) | ||
| MEDIA & CULTURE (^) | ||
| Select 6 credits JMC courses | 6 | |
| Bachelor of Arts in Communication Language requirements | 16 | |
| ELECTIVES | ||
| Elective hours as required to reach a total of 120 hours | ||
Journalism & Media Communication, Bachelor of Arts - Public Relations and Advertising Concentration Four Year Plan
| Freshman | ||
|---|---|---|
| Fall | Credits | |
| JMC 1500 | INTRODUCTION TO JOURNALISM AND MEDIA COMMUNICATION | 3 |
| Foreign Language 1 | 5 | |
| ENGL 1150 | ENGLISH COMPOSITION I | 3 |
| Quantative Literacy | 3 | |
| Credits | 14 | |
| Spring | ||
| JMC 2500 | SOCIAL MEDIA COMMUNICATION | 3 |
| Foreign Language 2 | 5 | |
| ENGL 1160 | COLLEGE RESEARCH AND INFORMATION LITERACY | 3 |
| Oral Communication | 3 | |
| Credits | 14 | |
| Sophomore | ||
| Fall | ||
| JMC 2100 | MEDIA WRITING | 3 |
| JMC 2200 | MEDIA PRODUCTION PRINCIPLES | 3 |
| Foreign Language 3 | 3 | |
| Science w/ lab | 4 | |
| Culture | 3 | |
| Credits | 16 | |
| Spring | ||
| JMC 3340 | MEDIA THEORY | 3 |
| Foreign Language 4 | 3 | |
| Humanities | 3 | |
| Civic | 3 | |
| Data | 3 | |
| Credits | 15 | |
| Junior | ||
| Fall | ||
| JMC 3230 | PRINCIPLES OF PUBLIC RELATIONS | 3 |
| Arts | 3 | |
| Social Science | 3 | |
| JMC 3350 | COMMUNICATION RESEARCH | 3 |
| PRAD elective | 3 | |
| Credits | 15 | |
| Spring | ||
| JMC 4250 | STRATEGIC WRITING FOR PUBLIC RELATIONS AND ADVERTISING | 3 |
| PRAD elective | 3 | |
| PRAD elective | 3 | |
| JMC advanced elective | 3 | |
| JMC 4970 | INTERNSHIP EXPERIENCE | 1-3 |
| Credits | 13-15 | |
| Senior | ||
| Fall | ||
| PRAD elective | 3 | |
| PRAD elective | 3 | |
| JMC advanced elective | 3 | |
| JMC major elective | 3 | |
| General elective | 4 | |
| Credits | 16 | |
| Spring | ||
| JMC 4450 | PR AND ADVERTISING CAPSTONE | 3 |
| JMC major elective | 3 | |
| General elective | 3 | |
| General elective | 3 | |
| General elective | 3 | |
| Credits | 15 | |
| Total Credits | 118-120 | |
This roadmap is a suggested plan of study and does not replace meeting with an advisor. Please note that students may need to adjust the actual sequence of courses based on course availability. Please consult an advisor in your major program for further guidance.
This plan is not a contract and curriculum is subject to change.
Additional Information About this Plan:
University Degree Requirements: The minimum number of hours for a UNO undergraduate degree is 120 credit hours. Please review the requirements for your specific program to determine all requirements for the program. In order to graduate on-time (four years for an undergraduate degree), you need to take 30 hours each year.
Placement Exams: For Math, English, Foreign Language, a placement exam may be required. More information on these exams can be found at https://www.unomaha.edu/enrollment-management/testing-center/placement-exams/information.php
**Transfer credit or placement exam scores may change suggested plan of study
GPA Requirements:
2.25 cumulative GPA